FREDERICTON, NB: The Agricultural Alliance of New Brunswick (AANB) is proud to announce the appointment of Dr. Shabda Verma as the new Knowledge Translation and Transfer (KTT) Coordinator for the Living Lab New Brunswick, effective April 21, 2025.

“We are happy to have Shabda join the NB Living Lab team here at the AANB. Her agricultural background and communication skills will certainly be an asset to the project.” says Anna Belliveau, CEO of the Agricultural Alliance of New Brunswick.

Shabda holds a Ph.D. in Agricultural Biotechnology from Punjab Agricultural University in India, and conducted a portion of her research at Washington State University through a USAID travel award. Most recently, she completed her MBA in Management Analytics at the University of New Brunswick.

With a strong background in agricultural science, project management, and international collaboration—including projects with Tokyo University of Agriculture and Technology—Shabda brings both technical expertise and a passion for inclusive knowledge sharing.

“I’m really excited about this opportunity because it brings together everything I care about—agriculture, communication, and community,” says Shabda. “For me, it’s all about helping good ideas reach the right people and making sure farmers have a voice in shaping the future of agriculture.”

In her new role, Shabda will lead the implementation of the Living Lab New Brunswick’s Knowledge Translation and Transfer strategy. Her responsibilities include managing digital platforms (including the website, social media, and a learning management system), engaging with producers, coordinating learning events, and supporting data tracking to measure project impact and foster continuous improvement.

About Living Lab New Brunswick:
Living Lab New Brunswick is focused on exploring and improving various beneficial management practices including systems for advanced cropping, enhanced forage management, high performance pasture management, efficient nitrogen management, as well as landscape use

Living Lab – New Brunswick is funded under Agricultural Climate Solutions – Living Labs (ACS-LL), a $185M, 10-year program that uses the living lab approach to agricultural innovation. ACS-LL is a nationwide network of 14 living labs where each living lab brings together farmers, scientists, and other sector stakeholders to co-develop and test innovative technologies and on-farm practices to reduce greenhouse gas (GHG) emissions and sequester carbon in real-world conditions.

Living Lab New Brunswick is administered by the Agricultural Alliance of New Brunswick – the province’s largest general farm organization – dedicated to promoting the social and economic interests of all New Brunswick farmers.

New Brunswick’s agriculture and food industry is a vital pillar of the provincial economy—generating over $1 billion in farm cash receipts and more than $1.7 billion in processed agri-food products annually, while supporting over 17,000 full-time equivalent jobs across the province.

Media Contact:
Dylan LeBlanc Communications and Stakeholder Engagement Manager (506) 452-8101 | marketing@fermenbfarm.ca